In the world of advertising, a picture is worth a thousand words. And videos? Well, videos are worth even more. That's because people are more likely to engage with and remember visual content than they are with written content. In fact, according to one study, people are 65% more likely to remember information if it's presented to them in a video format.
If you're looking to advertise your product or service, you're better off doing so with visuals rather than text. But what kind of visuals should you use? Read on to find out.
So... Video or Photo?
There's no doubt that video is one of the most popular forms of content on the internet. Every day, millions of people watch billions of hours of video on sites like YouTube and Facebook. That popularity can be leveraged by businesses who want to reach a wide audience with their advertising.
When it comes to advertising, both video and photos can be effective. However, video has a few advantages over photos. First, videos are more engaging than photos. They're also more likely to be shared on social media, which means they have the potential to reach a wider audience. Videos give you the opportunity to tell a story about your product or service—something that's much harder to do with photos alone.
Videos are also more immersive than photos. They can transport the viewer to another place and time, and they can evoke emotions in a way that photos simply cannot. When done well, videos can create a strong connection between the viewer and the product or service being advertised—something that is essential for any successful ad campaign.
Forrester Research found that your content is 50 times more likely to make it to the first page of Google results if it includes video.
However, videos also have some drawbacks when it comes to advertising. First and foremost, they're expensive to produce. A high-quality video requires professional equipment and editing skills, which can drive up the cost. Additionally, videos can be difficult to make relevant to your target audience. A funny cat video may get a lot of views, but how many of those viewers are actually interested in your product or service?
Advertising with Photo
Of course, that's not to say that photos don't have their place in advertising. Photos can be very effective when used in conjunction with other visuals, such as infographics or charts. They can also be used to highlight key features of your product or service. And unlike videos, photos are relatively inexpensive and easy to produce. And while it can be tricky to make a photo relevant to your target audience, it's usually easier than with videos.
However, photos also have some drawbacks when it comes to advertising. First and foremost, they're not as attention-grabbing as videos. In a world where people are bombarded with hundreds of ads every day, a still image is often not enough to catch someone's eye. Additionally, photos can be easily ignored; after all, most social media platforms now allow users to scroll through posts without stopping to look at the images.
Overall, when it comes to advertising, visuals are key. People are more likely to engage with and remember visual content that resonates with them, than they are with written content. And of all the visuals you could use in your advertising campaigns—video or photo—video is typically the most effective. Videos are more engaging than photos and they give you the opportunity to tell a story about your product or service. That said, photos still have their place and can be very effective when used in conjunction with other visuals or to highlight key features of your product or service.
Comments